Google Orion Algorithm
Every now and then an event occurs that changes how the SEO community views the way websites are optimized and structures promotions. The purchase of the rights to the Orion Algorithm by Google and equally important, the interest that both Yahoo! and MSN took in the algorithm as they vied for ownership themselves, marks just such an event.
Bill Gates said to Forbes magazine about Orion:
"That we need to take the search way beyond how people think of it today. We believe that Orion will do that."

